Gone are the days when losing a smartphone meant losing your important documents and files. Nowadays, smartphones are integrated with auto-backup of files to Dropbox, Google Drive, and other cloud systems. With the increasing benefits of cloud services, several companies and organizations have begun using cloud applications. Businesses utilize cloud computing for file storage, software testing, data backup and communication. Cloud-based digital signage systems are gaining popularity across different industry verticals owing to their massive functionality and scalability.
In this blog post, we are going to shed light on the major aspects of cloud digital signage software and how it is different from offline models.
Cloud-based digital signage system: how it is different from offline system
A digital signage system comprises hardware i.e. digital screens and mounts and software in the form of a media player and a content management system. When it comes to digital signage, organizations can choose between cloud-based and on-premise digital signage platforms. Cloud-based digital signage eradicates the requirement to store software and data in-house. It is highly beneficial as a result of its seamless accessibility on remote servers that can be accessed from anywhere around the world.
Contrarily, on-premise digital signage enables users to manage and store all data and software within in-house servers. This enables them the flexibility to manage their data on their own. These organizations generally reserve the digital signage software on hard drives.
The past narrative of putting content on a digital screen can be easy by creating a presentation, setting it to loop and plugging it into a screen. However, this scenario no longer exists due to their outdated systems. Offline models of putting content on digital screens can be tedious. It has been found that the biggest advertising agencies are updating the digital screen content on a monthly basis. They have hinged screens to the back of which a pendrive is attached playing the content on loop. At times, they replace the old pen drive with a new one loaded with updated content. These offline models of updating content to digital signage not only increase cost and time but also put more labor.
Brands and businesses settled in different store locations, displaying ads in numerous parts of the store can face more hassle with the offline model. It implies the content update process is only once a month which can become irrelevant when complying with changing seasons, holidays and breaks. Circulating a single piece of content all through the weekend and holidays can not only drop the attention of potential customers but also create negative repercussions.
Cloud-based or on-premise digital signage can offer an improved way of distributing content. With digital signage network software, users can easily update content on anything at any time. It can be spread from single to multiple screens within just a few seconds. In specific areas of business, digital screens can be grouped together to display content. Additionally, playlists can be scheduled to ensure that the desired content is displayed at relevant times. One can also use live data such as viewer figures, web data and dashboards to keep track of digital signage.
Herein, readers can get a complete idea about the cloud-based digital signage system and its major advantages which have made it popular among businesses.
Relevant benefits of cloud-based digital signage system
Cloud-based digital signage systems have made digital signage displays easier and convenient.
Remote control
The digital signage content should be fresh and needs to remain up-to-date to gain a competitive advantage over competitors. With an on-premises solution, the IT team can easily manage the system from a specific location provided some restraints on remote access. Cloud-based digital signage management systems can be accessed from any part of the world through an internet connection. This makes it easier to troubleshoot.
Ease of installation
The process of deploying digital signage solutions takes up ample money and time. Cloud-based digital signage is capable of tackling setup and implementation so that organizations can easily deploy digital signage systems within very little time. A media player can be connected to your account’s dashboard and begin displaying content on digital signs. Cloud-based software easily maintains content applications contributing to easy updating of content in digital screens.
Highly scalable
With changing digital signage requirements, small-size and medium-sized businesses will gain from the scalability of a cloud–based platform. Depending on your company’s growth, one can easily add and scale back subscriptions. Within a cloud environment, scaling capabilities such as bandwidth and storage space take less downtime. The on-premise solution requires setting up physical hardware.
Cost-effective approaches
Another big benefit of cloud-based digital signage systems is cost-effectiveness. On-premise software solutions need a relevant strict payment which, in turn, can discourage small businesses from deploying digital signage. In contrast, cloud digital signage SaaS services enable organizations to pay for the services that are used.
No need for servers
Servers are another IT tool that is prone to breakage and finally get outdated. Having cloud technology will enable users to access the system from anywhere with a secure internet connection.
Quick content changes
One of the top factors that have made digital signage popular among stakeholders is its quick content update functionality. It helps in making real-time changes. The process of updating and delivering content can be challenging for companies and businesses having multiple branches at multiple locations.
Cloud-based software makes it easy to update digital signs from different locations. If you are a restaurant owner, you can promote deals, recommend food, highlight daily specials and create displays of digital menu boards. In this way, one can remove listed items as they run out of stock, correct errors and update prices in real time.
Automatic updates
Having the on-premises digital signage system enables users to buy, download and install new software renditions. Additionally, it keeps track of critical updates on time. On the contrary, cloud-based digital signage software is considered the platform granting automatic software updates without manual installation. Several advanced features are added automatically to media players so you can display dynamic content to your audience.
Enhanced data security
In this digital age, cybercrime has engaged businesses to invest in cybersecurity. Businesses require robust security systems to protect sensitive data. Cloud-based digital signage systems integrated with security features are an effective investment for amplifying data security. Cloud security is considered a specific ideal for companies without having large IT security standards. Cloud-based digital signage management software eliminates the risk of data breaches by creating multi-factor authentication at different levels of data servers.
Final thought
With the effective implementation of Nextbrain’s cloud-based digital signage system, businesses can reap the ultimate benefits of cloud solutions for digital signage. When it was difficult to manage digital signs across different locations, digital signage software streamlined operations by potential automation. Looking to adopt a digital signage system for your industry vertical? Nextbrain is the leading Software development company offering a wide range of services. Having experienced developers with many years of experience in creating digital solutions for different business jargon. Connect with our professionals to learn more about digital signage.
Saran
August 25, 2023 Author