Basket

Basket — a case study on designing an online grocery shopping app
with a perspective to provide best customer experience and latest
updates about the commodities. Apart from the standard features,
we have added unique functionalities that suit the preferences
of the target audience to drive more customer engagements.

iOS
Grand Challanges Africa Innovation Network
Android
Grand Challanges Africa Innovation Network
Web
Grand Challanges Africa Innovation Network
basket-inner

About Basket.jo

Basket.Jo offers an easy and hassle-free grocery shopping experience from various local supermarkets as per your preferences. It is an efficient and flexible platform to purchase your groceries offering maximum convenience that the groceries will be delivered at your doorstep on-time. Being the largest grocery delivery service in the country, Basket offers assured delivery service standards and great customer care. Customers can simply download the app from the Google Playstore and can enter the city & area details for ordering groceries. We focus on extending seamless services that thousands of items from your favorite local stores can be purchased by using your smartphone.
CLIENT

Basket.jo

PROJECT

Online grocery delivery services

DURATION

6 Month

PLATFORM

iOS, Android, Web

Challanges

Basket offers an amazing and easy shopping experience. We guarantee ultimate customer satisfaction in providing non-perished and quality packaged products. All challenges were solved by adopting necessary delivery schedules and through efficient online grocery delivery app development.

  • A lot of capital is needed for specialized containers, refrigerators, warehouses to store and deliver fresh groceries.
  • Inefficient delivery management system that the people are not available to collect their products when the groceries are delivered.
  • Difficulties to reach out to small towns where no mobile technology is available
  • People still prefer traditional grocery stores to purchase items.

Solutions

Through competitive market analysis, agile methodologies, and precise strategies, we have brainstormed innovative solutions to tackle the most difficult issues regarding late delivery, damaged goods, inefficient management system, etc. Our online grocery delivery app has fully accomplished to meet the requirements of potential customers.

  • We integrate with the state-of-the-art grocery inventory management API and can reduce inventory costs.
  • The app solves all delivery issues with proper delivery schedules to ensure customer satisfaction that all deliveries will be delivered on-time using a single app. Customers can manage time according to the schedules.
  • Through grocery store owners, proper awareness programs were conducted to enhance brand identity.
  • We provide more offers, quality foods, and offer brand foods as per the taste and preferences of the target audience that naturally attract more customers.

How it works?

The online grocery app software optimizes and regulates the supply management system to enhance better customer experience through on-time, fast and hassle-free deliveries.
Select Your Favorite Store
Select Your Favorite Store

Based on your location,
you can select your favorite store.

Add Items
Add Items

Add items to your cart.
Just as if you're in the store yourself.

Place Order & Enjoy
Place Order & Enjoy

Place your order and
we will take care of the rest.

Customer Journey

Download the app and follow the simple and efficient steps. You can order your groceries from favorite local stores that will be delivered within minutes at your doorsteps!
User Journey

Wireframes

Our dedicated developers handcraft delicate and precise wireframes for different functionalities and features such as search icon, filtering option, shopping cart, store department, shopping lists, sidebars, extensive dashboards, etc.
Wireframes

Design system

Appealing and extensive designs to create a visual experience along with interactive content, designed screens, attractive widgets, navigation bar, etc.
Design system

User interface design

Enticing user interfaces with tailor-made designs and separate categories for each grocery product, cart screen with the list of selected products, etc. At a single tap, the screen will provide a brief description of the product and cost.

User interface design

The extent of our involvement

The synergistic efforts of UI/UX Designers, Developers, and QA Experts would result in a scalable, user-friendly, and robust app meeting all the customer’s requirements.
UI + UX Design
UI + UX Design

Through in-depth research, we have designed the visual part and flow of the application focussing on the user’s needs. We design creative cloud apps for UI/UX with consistent and smooth performance.

Development
Development

It is the conversion of user experience elements into working applications that are intuitive with the most essential features like tracking of orders, real-time deliveries, push notification, etc

Testing
Testing

We do continuous testing to ensure complete optimization and responsiveness. The QA team makes sure that the app sustains 1 million user bases in the competitive platform.

Deployment
Deployment

It is the process of making an application live in stores in one go, without any reruns. Many tools help in automating tasks, integrating code tests to build packaging and deployment.

Our Technology Stack

We analyze the fluctuating market trends, preferences of the target audience, and interactions of the users to seek refined
solutions using cutting edge technologies for your business.
Laravel
Laravel
HTML5
HTML5
CSS3
CSS3
PgSQl
PgSQl
Java
Java
swift
swift

THE OUTCOME

We believe in providing a unique experience for all users including farmers, offering the latest update of commodities prices, farming
tools, vegetables, fruits, and farming tools. We guide you to turn your business into a unique brand identity.

1,00,000+

Downloads

4.1/5

Rating on
google playstore

4.7/5

Rating on
App store
T

Tamer Abuhalaweh

September 29, 2020
ratings

Amazing and easy shopping experience, i do my shopping in a minutes in the comfort of home and they deliver it to my doorstep, for free

H

Ħeba Èmad

September 15, 2020
ratings

I tried this app today, it was amazing experience..great service.. They are care for what you order and what you want.. Thank you basket. Jo and best wishes.

M

Marwan Abu Sakha

February 16, 2019
ratings

Excellent service and quick delivery! This app makes buying groceries easier than its ever been! Keep up the good work please and maintain the same level of service.

Our Client Speaks

We extend our unique digital solutions to all top brands. We brainstorm creative ideas to ensure a better customer experience.
Discuss your requirements and goals with our team to make it a great success.

Request for demo