Why is EAT important for SEO?

SEO is a very important factor for success of any business that tries to gain customers from the internet. It stands for search engine optimization and is a set of skills needed on the business end to make the website more useful when customers and search engine algorithms are considered. EAT is an important philosophy of SEO, and in this article we will tell you what it exactly is and why it is important in the business.

What is EAT?

EAT stands for expertise, authoritativeness and trustworthiness. It is a core component of search engine algorithms and it decides the ranking of your business website. Here is what those words really mean.

Expertise

The expertise that is reflected in the website you are trying to promote. Search engines can tell whether you are an expert on your business or not.

Authoritativeness

Your customers should agree on whatever your expertise is. That is, they should recognize your authority. The Google algorithm takes this qualitative measure into account when it comes to ranking your website.

Trustworthiness

The final criteria is that your customers should believe in your products and services. They should like you, and this is often reflected in the customer reviews. Google algorithms have a lot of data on their customers, and therefore they know whom the customers trust.

Why is EAT important?

Google itself has stated that the criteria of EAT is one of the most important parts of its algorithm. SEO efforts must therefore be always made to increase expertise, Authority and trust of the company or business you own.

Your money or your life (YLML)

EAT is closely related to what are called YLML pages by Google. YLML or your money or your life are web pages that affect a customer's money or customer's life. Websites that have topics on medical advice, legal advice and websites that sell high value products are according to Google, YLML pages. Even if you own a small business that sells products for a very low price, you need to consider your page and work with it as a YLML page. Following are some typical YMYL sites and industries according to Google

• Any kind of page that is associated with financial transactions
• Financial information pages
• Medical information pages
• Legal information pages
• News and official information pages
Other pages with high risk and important information

Thus it is easy to see why Google promotes the best website available when it comes to YLML pages. That is why it is important to always keep your EAT criteria at all times high. You will need to do this consistently and in many ways. This is  because the algorithm undergoes regular changes, most of which is not made publicly available by the search engine. In the next section, we will explore what you need to do to consistently meet EAT criteria.

How to improve EAT for SEO?

This section will provide the general guidelines on how to meet the EAT criteria and maintain it. The specifics for your business can change so you need to look into the following in depth when it comes to your website.

Audit your existing content

Content is an important part in the EAT components and therefore you should always check the quality of your content on the website. This can be done through a good audit of the website. The expertise is what is important. Google will ignore word counts if customers perceive that the article provides them with the best information available. This increases the authority of the article and your page will be promoted. This is why you should know enough about your audience to know about their intentions and experts in your team that know about the subject matter of their intention.

Build a content creation framework

All your content must be expertly written, and should have links to pages that validate the article's subject matter. Thus building this kind of content creation framework is one of the most important parts of SEO. All content must be created only for the purpose of the customer and if it doesn't match your sales funnel, it probably doesn't belong to your website.

Hire experts

This is an essential part of SEO if you want to succeed in the present day competition driven economy. The reason is obvious for this step, without expertise you are missing a crucial piece of EAT. Researchers and writers that know their craft are to be hired to increase expertise and can also be often verified by people with enough credentials on the subject matter.

Promote onsite and offsite

Once you have expertise, it is time to create content and publish it. Promotion efforts must leave no stone unturned and you should promote your website both on-page and off page. On page promotion includes blog posts and page content and off site promotion includes things like reviews on your Google my business profile and social media handles.

Improve everyday

It is necessary to work on SEO everyday if you want to rank consistently high. This is because competition in the industry is cut throat and search engines value organic trust and visitors highly. It is also important to make as little mistakes as possible when it comes to these kinds of issues in business.

Conclusion

As you can see EAT for SEO is an important part of the process if you want to achieve success in the market. However if you want to implement it in an efficient manner you need to partner with the top digital marketing companies. Nextbrain is one such digital marketing and SEO company that is the best in India. We are headquartered in Bangalore, India and serve clients from all over the world. We also have in-house UX/UI experts that take care of the Important aspect of designing a good user experience. Contact us if you have any requirements on SEO, email marketing or any similar services.