In this fast-paced and modern world, its crucial to find unique and new strategies to make your service or product stand out from the competition and grab your customers attention. Video marketing is certainly an effective and the most powerful marketing strategy that is proven to improve conversion rates. Video is a great way to create an identity for your brand and your company, making you connect easily with your customers and gain their trust. 90% of customers say that product videos are useful in making a decision to buy that product. The more videos your business has, the more customers you can earn. Also, you can build trust among your customers which helps you earn more sales.
Reasons why your business needs video marketing services
It is a well-known fact that Video marketing has a great boom nowadays and it is a proven technique to improve your sales effectively. Lets discuss the reasons why your business needs video marketing services.
Video boosts conversion and sales
Videos will help you earn a good amount of money. Including an effective product video on the landing page will certainly improve conversions by 80%. Video may also help in increasing your sales. According to the research, 74% of customers who viewed an explanation video about a service or product subsequently purchased it. Hence, it is important to craft videos of your products. Most data in the form of pictures will enhance engagement greatly, no wonder videos can improve your sales.
Video shows great ROI
83% of businesses accept that video offers a better return on investment. Video production is not the cheapest or easiest task but it offers great benefits. Also, online video editing tools are affordable and improving day by day. Even the smartphone is capable of making good videos. The videos that are created need not be perfect. It is the content that is important. The latest research proves that customers are put off by watching videos that do not clearly explain the service or product.
Video builds trust
Trust is very important to improve sales and conversions. But to earn the trust you need to follow certain strategies. The complete concept of effective content marketing depends on trust and building long-term relationships with customers. Stop selling and make users approach you by offering them useful and interesting information. Promotional videos will improve trust. Exceptional marketing videos help in showing your products in an interesting and conversational way.
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Search engines love videos
Search engines always look for content that will easily engage users. Nothing helps more like a video in earning more page views for a longer time. YouTube is one of the largest search engines behind Google. If a video is uploaded on YouTube and also your website, your chance, and visibility to come on top of search results will be greatly increased. Also, if your video is promoted through social media, there are many chances that customers will find your product easily!
Video appeals to mobile users
YouTube research shows that video consumption through mobile phones increases 100% each and every year. As users prefer to watch videos and the number of mobile phone users is increasing, your video users keep growing more. Also, Google says that mobile phone users are 1.4 times more likely than desktop viewers to get a feeling of personal connection with brands that offer ads or video content on their smartphones.
Video marketing can explain everything
Create an interesting video to explain how your product works. 98% of customers say that they have watched an explanation video to know more about a service or product. This is the reason why 45% of companies that utilize video marketing have an effective explainer video on the websites home page. More than 83% of businesses say that their explainer video on the homepage offers many benefits. Animated videos are a great combination of nostalgia, simplicity, and entertainment.
Video engages even the laziest buyers
Video content is an ultimate tool for learning and it is very simple to consume. Many customers are too busy to go through long descriptions of products or services. The customers are looking to watch the product in the form of video and in action form. Video preference is the essential driving force of utilizing video in content marketing. Video marketing will attract a wide range of audiences.
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Video encourages social shares
This is a modern time of more viral videos. 92% of video customers on mobile are interested in sharing videos with friends and family. Video marketing has been growing tremendously and creating an effective video is all up to your imagination. Most of the big brands are focusing on video marketing to get more social shares and improve their brand visibility. Businesses can approach a top advertising company in Bangalore to avail of video marketing services and improve their sales.
Conclusion
Video marketing is the ultimate way to showcase your products or services. It also helps in connecting with your potential audience effectively and thereby increasing your sales and overall revenue. Nextbrain Technologies is the top digital marketing company offering custom and cost-effective digital marketing services in Bangalore along with Video marketing services to help you in improving your sales and conversions.
Saran
June 02, 2022 Author